Retail

Retail & Commerce

A new shopper experience

The needs and expectations of modern shoppers have changed dramatically over the last decade. The need for a personalised approach, born in digital shopping, is spreading across brick-and-mortar stores as well — and personalisation is not possible without a proper understanding of the data a customer leaves behind with every interaction across all channels. Apeirobits helps retailers retrieve and consolidate that data to create insight and manage front- and back-office operations more effectively. Our tools and solutions enable businesses to prototype and scale up the most successful initiatives, based on measured customer feedback and sales results.

Next best product

By combining demographic data with the history of customer purchases, our solution recommends the most appropriate products for each particular shopper.

Inventory optimisation

Historical evidence and daily trends, when properly matched, optimise inventory levels and the procurement process while minimising out-of-stock situations.

Shopper segmentation and potential

Historical shopping data is used to segment customers by frequency of visit, monetary spending and recency, and from that understanding to recognise specific offers that can increase sales revenue. At the same time, prediction of Customer Lifetime Value helps retailers identify a customer profile and adjust their approach for the desired outcome. All calculations are fully dynamic, and every transition between segments is additionally analysed.

Integrating into operations

Based on customer segmentation and the current situation — time, place and activity — our solution can initiate communication with the customer through the most appropriate channel from those available: online web, chatbot, mobile app, SMS, e-mail or in-store screens, or by providing sales staff with actionable insight. All campaign results are fully monitored and used as a learning driver in a continuous loop.