NEW SHOPPER EXPERIENCE
The needs and expectations of modern shoppers have dramatically changed over last decade. Necessity for personalized approach evolved in digital shopping are spreading across brick and mortar shops as well, and personalization is not possible without proper understanding of data customer is leaving behind with every interaction across all channels. Apeirobits is helping retailers to retrieve and consolidate data, to create insights and manage front and back operations more effectively. Apeirobits tools and solutions enable businesses to take on a journey of prototyping and scaling up most successful initiatives based on measured customer feedback and sales results.
NEXT BEST PRODUCT
By combing demographic data with history of customer purchases, our solution is recommending most appropriate products for a particular shopper.
INVENTORY OPTIMIZATION
Historical evidence and daily trends when properly matched, are optimizing inventory levels and procurement process, at the same time minimizing out of stock situations.
SHOPPERS SEGEMENTATION AND POTENTIAL
Historical data from shopping is used to segment customers based on their frequency of visit, monetary spending and regency, and based on that understanding to recognize particular offers which could in turn result in increased sales revenue. At the same time prediction of Customer Lifetime Vale helps retailers to identify customer profile and to adjust approach for the desired outcome. All of the calculations are fully dynamic, and all transitions among segments are additionally analyzed.
INTEGRATING INTO OPERATIONS
Based on customer segmentation and current situation (time, space, activity in place) our solution is able to initiate communication via specific component with customer through appropriate out of the list of available channels like – on-line web, chatbot, mobile app, SMS, e-mail, screens in shop or to provide sales staff with actionable insights. All of the campaign results are fully monitored and used as learning driver in continuous loop.
